OtherSide is a technology brand that specializes in connecting people. When an alarm clock rings, it produces a disturbing noise to wake its user. However, OtherSide is a new take on that concept, as instead of waking the user with a noise, it initializes a video call with another participant the user has selected. The purpose is to build a connection and a shared sense of responsibility between both parties. More than just a glorified alarm clock, OtherSide can also schedule other commitments, such as studying or working out at the same time.