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About

Born in California and raised in Ontario, Howell Hamilton is a graphic design student at Conestoga College.   

 

From a young age, the internet has been my outlet for artistic inspiration. This led to my passion for graphic design and art.

A picture of Howell Hamilton

About my branding

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My logo depicts my first initials as a letter mark. One “H” is a solid color while the one over-top is negative space. This is an example of the gestalt principle of closure in use. The green color is meant to call back to a green light. Green means go in the context of a traffic light, reflecting my entrepreneurial spirit and bold creativity.

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I chose a sans-serif font to associate my brand with a contemporary aesthetic.

 

Arial rounded mt bold has rounded edges, reflecting a playful and youthful spirit brimming with creativity. 

My logo white variation is a knockout color over green or black. It can be seen in many of my branding, including the top left corners of my resume and cover letter, the front of my business cards, and the header of my website. It creates a striking contrast.

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